Bio line 1 clearly states who you help and what outcome they get
Bio line 2 has a credibility signal (results, numbers, authority)
Bio line 3 speaks to your audience's desire
Bio line 4 has a keyword CTA (eg. "Comment X for free resource")
Profile photo is high-quality, warm, and clearly shows your face
Username is clean, memorable, and matches your brand
Pin 1 is your best-performing lead gen post with keyword CTA
Pin 2 is your strongest proof/results post
Pin 3 is a personal story/connection post ("why I do this")
All 3 pins have a clear CTA or conversion hook at the end
Pinned posts are recent (within the last 60 days)
At least one pinned post has social proof in the comments
Posting at least 3× per week consistently (no big gaps)
Feed has a mix of trust, proof, and lead gen posts (not all one type)
Client results or testimonials are visible in the feed
At least 1 lead gen post per week with a keyword CTA
You actively reply to comments (shows the profile is alive)
Stories are active at least 3× per week
ManyChat is connected and keyword trigger is live
Lead magnet is set up and auto-delivers in DMs
AI setter (or manual follow-up) is handling DMs within 24hrs
Highlights are ordered: Results → About → Free Stuff → Testimonials → Offers
Link in bio (or later, linktree) goes to your lead magnet or opt-in page
You track leads from profile (know which posts are generating DMs)