Know exactly what you can spend to get a customer — and whether your numbers actually work.
LT · Product / Course / Membership
?The price of your main product — the first thing someone buys. E.g. $47 course, $97/mo membership.
$
?Total revenue per customer including upsells and order bumps. If you have no upsells, AOV = your front-end price.
$
?% of people who visit your sales page and buy. Industry average is 1–3%. If you're not sure, start with 2%.
%
?Return on Ad Spend. 2× means for every $1 spent on ads you want $2 back. Start with 2× as a baseline.
×
?How much you plan to spend on ads per month. Be honest — this affects all projections.
$
?Lifetime Value — total revenue a customer generates over time (repeat purchases, renewals, upgrades). If you only sell once, LTV = AOV. If you have a subscription, estimate 3–6 months of payments.
$
HT · Coaching / Consulting / Done-For-You
?Your high-ticket price point. E.g. $3,000 program, $2,000/month retainer. Use the total value, not monthly if it's a lump sum.
$
?How much you want to make from this offer per month. Be specific — this drives all the numbers below.
$
?% of sales calls that result in a client. A good benchmark is 20–30%. If you're new, use 20%. Experienced closers average 30–40%.
%
?% of booked calls that actually show up. Industry average is 60–80%. With good reminder sequences, aim for 70–75%.
%
?How much you plan to spend on ads per month to generate leads and booked calls.
$
?Total value of one client over time. If they pay $3k once, LTV = $3k. If they stay 4 months at $2k/mo, LTV = $8k. If you don't know yet, use your offer price.
$
Maximum Cost Per Purchase (CPP)
$0
Spend more than this per sale and you're losing money at your target ROAS
Break-even CPP
$0
Spending this per sale = $0 profit
Max Cost Per Lead
$0
Based on your conversion rate
Est. Monthly Sales
0
At your budget and conv rate
Est. Monthly Revenue
$0
AOV × projected sales
LTV-Adjusted Max CPP
$0
What you can spend factoring full LTV
Projected ROAS
0×
Estimated return on your budget
Max Customer Acquisition Cost (CAC)
$0
The most you should spend in ads to acquire one client