Three tools to run profitable paid traffic — from setting your thresholds to writing hooks to tracking what's actually working.
Ad Spend Calculator
Know exactly what you can spend to get a customer — and whether your numbers actually work.
LT · Product / Course / Membership
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Max Cost Per Purchase (CPP)
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Spend more than this per sale and you're losing money at your target ROAS
Break-even CPP
$0
Spending exactly what you earn
Max CPL
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Based on your conv rate
Est. monthly sales
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At your budget + conv rate
Monthly revenue est.
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AOV × projected sales
Projected ROAS
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Return on your budget
LTV-adjusted max CPP
$0
Factoring full customer value
HT · Coaching / Consulting / Done-For-You
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Max Customer Acquisition Cost (CAC)
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The most you should spend in ads to acquire one client
Clients needed / month
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To hit your revenue target
Calls needed / month
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At your close + show rate
Max cost per call
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Max spend to book one call
Budget covers
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Projected clients from budget
Projected revenue
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From your ad budget
LTV-adjusted max CAC
$0
Factoring full client value
Hook Formula Builder
Fill in your audience and offer — get 6 scroll-stopping hooks ready to test in ads and content.
Your offer + audience
7-Day Ad Tracker
Add your running ads. Enter spend and revenue at day 7. Get instant kill / iterate / scale verdicts.
Add an ad
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Total spend
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Total revenue
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Blended ROAS
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Total sales
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Ad Performance
Ad
Type
Spend
Revenue
ROAS
CPP
Sales
Verdict
No ads yet — add your first ad above
Low-Ticket (7-day rule): Don't touch any ad before day 7. ROAS ≥ 2× = scale. ROAS 1–2× = iterate (change ONE thing). ROAS below 1× = kill immediately.
High-Ticket (14–21 day rule): HT has a longer sales cycle — leads need time to book, show, and close. Judge on booked call rate and cost per call in week 1. Don't kill based on ROAS until day 14 minimum. By day 21 if you have zero calls booked from an ad, kill it.